Mission Linen Supply is a leading supplier of linens and uniforms to hospitality, health care, and industrial businesses.

The Challenge:
This family owned business employs 3,000 people and only one marketing executive. Although the company wanted to increase revenue and expand their customer base, they lacked a recognizable brand, and their website hadn’t been updated in 5 years. The goals were to improve internal and external branding efforts, raise awareness, and develop strategies to reach new markets.

Solutions:
The solutions included: writing a five-year Strategic Plan; building a new website; creating industry specific sales tools; designing a corporate collateral system; developing targeted direct mail and e-mail campaigns.

Testimonial